The Good Things

Some things are just right. It's hard to say why, they just are. Beautiful objects, that spark joy in our everyday lives.

Simple. Functional. Timeless.

In a world full of choice, the good things are hard to find these days. The hunt is long. Endless scrolling through long lists of products that all look the same. An infinite line of unremarkable things.

Enter the one percent.

We call them the good things. Beautiful everyday objects designed with purpose. These are the things that we treasure. These are the products with soul.

They're the reason we started CULT.

We archive beautiful everyday objects from around the world.

Think of us as your filter to the good things.

CULT isn't a shop. We don't sell anything. We thought about it, then removed the BUY button. This gives us complete freedom to list the things we love.

We're not boxed into stationery. Or bicycles, or jackets. We aren't swayed by profit. Restricted by geography or limited by stock.

If we love it, we list it.

We can feature a London brick, next to a pair of selvedge jeans, alongside the tastiest cherries in the world. You'll find these objects belong together.

It all started with a handful of our favourite things. A Norwegian cheese slicer gifted by a friend. An iconic ice cream scoop discovered in Manhattan. A slinky spring we spent hours chasing down the stairs. A Mason Cash mixing bowl that’s endured a decades’ worth of Christmas cake batters.

Fast forward a few years and we can't stop hunting. The handful has grown into a collection, and the collection is spilling out of every cupboard in our home.

It's time to share our finds.

We're in no rush to grow the archive. No corners cut here. We'll move as slow as it takes to give each and every object the voice it deserves.

Join our CULT.

Conrad & Ellie